Founders

Build personal wealth alongside your company.

Investment management and financial planning for founders with outside investors, from growing the company to considering liquidity and investing what comes next.

Your equity and personal wealth

Company growth and personal wealth do not always move together.

Your company may be your largest asset and your source of income. Its latest valuation does not tell you what your shares could deliver personally, or when that money might be available.

Institutional capital can accelerate growth and change how major decisions are made. You share ownership with investors whose return goals and timelines may differ from yours. Issuing new shares dilutes your percentage, with the aim of building a more valuable company. What that tradeoff delivers personally depends on the terms and the outcome.

We bring ownership, personal cash needs and investments into the same financial plan, working alongside your existing advisers.

A team discussing their work around a table.

Questions to start with

What does another funding round change for me?

Could I take some liquidity and keep building?

How do I build personal wealth before an exit?

What matters at your stage?

Growing with outside investors

Build wealth outside the company.

Plan family spending, accessible reserves and investments alongside the company shares you hold. Your personal plan needs to work if the next funding round is delayed or an exit remains years away.

Explore financial planning

Considering liquidity

Understand what an opportunity could provide.

A partial sale or company exit could fund personal goals while leaving you invested in the business. Assess what reaches you at closing, what depends on later payments and what remains in shares.

Explore Founder Exit Studio

After a liquidity event

Give the capital a purpose.

Plan for spending, reserves and investments alongside any company shares you retain. Consider what you can commit to another venture, family support or giving while keeping your own plans funded.

Explore wealth after liquidity

Founder Exit Studio

Understand your equity before a liquidity event.

Our team uses Founder Exit Studio, our proprietary internal tool, to compare potential proceeds with your personal funding needs as part of our investment-management relationship.

What could reach you?

A hypothetical company sale. Amounts in Canadian dollars.

Your share changes as new shares are issued.

One illustrative issuance path, on a fully diluted basis.

Formation100.0%
Seed, converted86.7%
Issued employee shares74.3%
Series A63.4%
Series B52.0%
YouSeedEmployeesSeries ASeries B

Your share count stays fixed in this illustration while the total grows. The final 52% ownership is used in the next scene. This is an assumed path, not a typical funding history. More founders, pool increases or later rounds can change this path.

Investor terms affect your proceeds.

Sale value before debt and fees$50.00M
Less fees and company debt−$5.30M

Equal-ranking, 1× non-participating preferences. Both investor classes take their preference in this example.

Series B preference payout$12.00M
Series A preference payout$6.00M
Common-shareholder pool$26.70M
Your gross share of the common pool$19.83M

52% ownership.
39.7% of sale value.

Seed common receives $3.05M; issued employee common receives $3.81M. Unissued option reserves do not receive proceeds in this example.

Compare your outcome with your target.

Your gross founder allocation$19.83M
Tax, excluded rollover & escrow adjustments−$8.70M
Modeled funding capital$11.13M
Calculated funding target$7.71M
Modeled surplus$3.42M
Net cash at close $9.56MExpected net escrow PV $1.57MEarnout $0.00MRetained equity, net PV $2.80M

Funding capital includes net cash and the expected net present value of escrow. The $4M retained-equity position is valued separately and excluded from this funding comparison. All values use the same documented scenario and are rounded for display.

Scenario and calculation assumptions

Hypothetical Canadian-dollar example. Company sale value $50M, fees $2.5M and company debt $2.8M leave $44.7M. Individual founder ownership 52%, seed common 8%, issued employee common 10%, Series A 12% and Series B 18%. A and B rank equally, have 1× non-participating claims of $6M and $12M, and both prefer those claims to conversion. The remaining $26.7M common pool gives the individual founder $19.834286M before personal tax. Employee shares are assumed issued and payout-eligible; outstanding options and unallocated reserves are not modeled.

The personal share sale assumes Ontario residence, the tool’s 2026 tax model, 50% capital-gains inclusion, a 53.53% top ordinary-income rate and no LCGE applied. Founder cost base is $5,200. Company-wide escrow is $5M, allocated pro rata to gross proceeds, with an 80% release assumption after 18 months and a 2.5% short-term discount rate. No earnout or seller note. The founder retains $4M of equity. Its separate net present-value illustration assumes 14% growth for five years, a 15% discount rate and zero tax basis; it is excluded from funding capital.

Funding needs start at age 54: $260,000 annual core spending through age 90 inclusive (37 payments), $60,000 travel for 12 years, and $50,000 giving for 15 years beginning in year five. Assumed after-tax advisory income is $125,000 in years one through five; spouse income is $70,000 for eight years. Future CPP/OAS is excluded. The plan assumes a 6% nominal return, 2.5% inflation and a 6% blended future-withdrawal tax allowance. One-time needs include $950,000 debt payoff, a $1.5M purchase in year four and $500,000 for another venture in year two. Tax-adjusted existing-asset credits total $1.105174M.

Calculated target: $6.088038M lifestyle funding including the withdrawal allowance, plus $2.729011M present-value one-time needs, less $1.105174M asset credits, equals $7.711875M. Modeled funding capital is $9.557115M cash at close plus $1.573056M expected net present value of escrow, or $11.130171M. The modeled surplus is $3.418296M. Tax and transaction treatment require individual review; returns and future receipts are assumptions, not promises. Displayed figures are rounded.

Illustrative scenario. Not a client result.

Before a liquidity event

Know what to plan for.

You do not need to be ready to sell to ask these questions.

What could your shares deliver?

Look beyond your ownership percentage. Investor preferences, seed conversion and shares held by other founders and employees affect your allocation.

Would the outcome fund your plans?

Compare modeled personal proceeds with family spending, debt, future ventures and other commitments. Test a sale that happens later or delivers less.

When would the money be available?

Separate cash at closing from escrow, earnouts and rollover equity. A modeled total can include payments you cannot spend today.

What could change before a deal?

Review another funding round, employee options and possible transaction terms with your advisers. Understand what each decision could change about your personal outcome.

We use the findings to inform your written financial plan, investment strategy and the capital available for other commitments. Your legal, tax and transaction advisers address the relevant terms and obligations.

The Founder Outcome Brief + worksheet

What could your shares fund?

Use the Brief and worksheet to examine what your shares could receive, when you could use the money and what your personal plans require.

10-page PDF and optional online worksheet.No name or email required.

Wealth after liquidity

Put your personal capital to work after liquidity.

Plan how received proceeds will fund spending and future commitments. The company shares you retain inform the risk, liquidity and holdings in your outside portfolio, including how much more you can commit to private investments or another venture.

What is available now, and what still depends on the business?

How will spending be funded if your salary changes or stops?

What should the remaining wealth accomplish?

When markets fall, we review your spending needs, available liquidity and what has changed before deciding whether the portfolio needs to change.

Start with how you get paid

Individual founder net values. Deferred amounts are present values; retained equity is shown separately from funding capital.

Net cash at close$9.56MAvailable first
Escrow, net PV$1.57MExpected later receipt
Earnout$0.00MNone in this scenario
Retained equity, net PV$2.80MExcluded from funding capital

Cash at closing is available first. Escrow and earnouts arrive under the deal terms; rollover equity remains invested in the business.

Start with the cash available now

Keep near-term commitments covered before investing.

Cash at close, after modeled tax$9.56M
Less near-term commitmentsSet aside
Usable capitalAvailable for your plan

Estimated tax is already reflected in this illustration. Review actual tax and commitments with your advisers. Later payments enter the plan when received; retained equity needs its own liquidity plan.

Give your capital different jobs

Illustrative mix
Example mix
  • Equities50%Long-term growth
  • Fixed income30%Planned maturities
  • Alternatives15%Longer-horizon capital
  • Cash5%Near-term needs

Illustrative mix, tailored to your goals and risk tolerance. Private markets require a separate liquidity plan.

Support your spending

Plan withdrawals with cash reserves and bond maturities.

Fund what comes next

Family, giving and future ventures, on your timeline.

Ownership, tax and estate

Coordinate how wealth is held and transferred.

Giving and family support

Decide what to give, when and how much flexibility to keep.

Family decisions

Clarify who participates and prepare the next generation.

These decisions can begin before a sale. We review the plan with you and your advisers as payments arrive, income changes and family priorities evolve.

How we work with you

A personal plan alongside your company advisers.

Your company and your family can face different decisions. We focus on what ownership, income and liquidity mean for your personal financial plan and investments.

Our team brings together Mark Parent’s Certified Exit Planning Advisor (CEPA) designation, Christopher Bowlby’s CFA and CFP designations, and Debbie Bongard’s mastery training through the Financial Transitionist Institute.

Our team

We prepare a written financial plan and manage your investments around spending, accessible reserves and the company shares you retain. We revisit the plan and portfolio as funding rounds, liquidity, income and family priorities change.

Your existing advisers

Your lawyer, accountant and transaction advisers address ownership rights, tax and deal terms, including Canadian or cross-border considerations where relevant. We consider their advice within your personal plan.

Relevant BMO specialists

Banking, insurance, trust or estate expertise may contribute where it is relevant to your situation.

Insights for founders

Reading for the decisions ahead.

Browse all articles

Founder equity, personal funding needs and planning for a transaction, written by Christopher Bowlby.

7 selected articles

Liquidity · Payment terms

Headline Deal Value Is Not Liquidity

What cash at closing, later payments and retained equity mean for the money available to you.

Read the article

Personal planning · Funding needs

Most Owners Don’t Know Their Real Number

Start with what your personal life needs to fund before setting a sale-price target.

Read the article

Business strategy · Founder dependence

Why Founders Wait Too Long to Professionalize

How a growing company can outgrow informal systems and decisions that depend on the founder.

Read the article

Exit planning · Readiness and timing

The Best Exit Work Happens Before You’re Ready to Exit

Why important ownership and planning questions deserve attention before a transaction becomes urgent.

Read the article

Exit planning · Ownership structure

Bad Structure Can Undo a Good Outcome

Review ownership and entity structures with legal, tax and wealth advisers before a deal compresses the timeline.

Read the article

Personal planning · Funding gaps

A Gap Is a Planning Problem, Not a Failure

What to reconsider when expected proceeds fall short of the capital your personal plan requires.

Read the article

Business strategy · Capital allocation

From Operator to Capital Allocator

How a founder’s role shifts as the company grows, and why reinvestment, personal wealth and liquidity belong in the same conversation.

Read the article

Frequently asked questions

Questions before we begin.

Discretionary portfolio management typically starts at $200,000 in investable assets. We also consider your situation and where we can help.

Our asset-based management fee includes investment management, financial planning and coordination. We explain your fee arrangement and any additional investment costs before you decide to work with us.

Read our service FAQs
Do I need to be approaching an exit?

No. Funding rounds, changes to ownership or your role, and family spending can also raise planning questions. We consider how current income, accessible reserves and investments support your plans if liquidity is delayed or does not occur. We can discuss your situation and whether an investment-management relationship with our team is a fit.

Can you work with my existing accountant and lawyer?

Yes. We work alongside your existing advisers, considering how their advice affects your personal financial plan and investments. Each professional remains responsible for their area of expertise.

How does Founder Exit Studio fit into the relationship?

Founder Exit Studio is our proprietary internal tool, used within the investment-management relationship. Before a possible liquidity event, it helps us model what your equity could deliver personally under different assumptions and compare that outcome with your personal funding needs. You do not need a signed deal to begin that discussion.

Is my ownership percentage enough to estimate what I could receive?

No. Ownership percentage alone does not establish your personal proceeds. Investor rights, share classes, company debt, costs, transaction terms and tax can affect what is available and when. The relevant documents and assumptions need to be reviewed with your advisers.

What if I sell only some of my shares?

Partial liquidity changes the balance between money available for your personal plans and equity that remains in the company. We consider both when reviewing family spending, reserves, investments and commitments to another venture. Whether a sale is permitted and how it is structured are matters to establish with the company and your legal and tax advisers.

Can I engage you just for a financial plan or the software?

Financial planning and the use of Founder Exit Studio are part of our investment-management relationship. We do not offer planning-only engagements or self-service access to the tool. We can begin with a conversation about fit.

Talk through what comes next.

Our first conversation takes 30–60 minutes. We discuss your company equity, personal resources and the decision ahead, explain how we work and decide whether we are a good fit. There is no commitment.