Built on Experience. Managed with Intention.

Managing with Discipline

We manage investments the way we’d want ours managed, with purpose, precision, and perspective. Every portfolio is built to reflect a client’s unique goals and financial plan. We're not chasing quarterly headlines or handing you off to a third-party strategist.

At Bongard Wealth Advisory, every decision, whether we are buying a bond or trimming a stock, is made in-house by people who know your goals. We manage your portfolio with purpose and discipline, drawing on a century of family investment experience and today's best research from BMO Capital Markets, JP Morgan, FactSet and iCapital.

Our Investment Approach

"Your portfolio should support your plan. Not a knee-jerk reaction to a headline."

We don't believe in knee-jerk moves or abstract model portfolios. We believe in alignment between your investments, your risk tolerance, your goals, and your financial plan.

Here's how we manage money:

  • We build concentrated portfolios of high-quality businesses on both sides of the border, companies with strong free cash flow, durable earnings, clean balance sheets, and leadership teams we respect.
  • We look forward, not back. We're focused on what a business will do over the next 12–18 months, not what it did last quarter.
  • We act deliberately. We don't tinker for the sake of change. If we're making a move, it's because the thesis has changed or a better opportunity exists.
  • We think in decades. The best investment outcomes come not from reacting to noise, but from tuning it out. And that's exactly what we help you do.

"The market is a market of individual stocks and not always a reflection of Main Street."

Your Portfolio, Personally Managed

"Who actually manages my portfolio?"

We do.

As discretionary Portfolio Managers, we make day-to-day decisions in-house, not outsourced to someone you'll never meet and doesn't know you. There's no call center, no third-party strategist, and no sales quota. Just a team that knows your story and manages your money accordingly.

We believe in clear conversations, timely adjustments, and managing risk like it's real, because it is.

The Three Pillars of Our Investment Strategy

Equities

We construct equity portfolios with ~30–40 names across Canada and the U.S., balancing stability with growth. These are high-conviction ideas backed by deep research, not index-tracking filler.

Fixed Income

We use investment-grade corporate bonds to manage risk and support cash flow needs. Debbie began her career on an institutional bond desk. This isn't just a line item, it's part of our DNA.

Alternatives

Through BMO Family Office and iCapital, we provide access to private equity, private debt, and real estate; helping diversify your portfolio beyond public markets when appropriate.

BMO CM
BMO CM
BMO CM

Our research is powered by insights from BMO Capital Markets, JP Morgan Markets, iCapital, and FactSet.

How We Make Investment Decisions

"We're not cosplaying as hedge fund managers. We believe in long-term ownership of high-quality businesses."

Our investment process is built on real work, not hot takes. We monitor earnings calls, analyst notes and investor days. We listen to smart people who we don't always agree with. And we use that to constantly re-evaluate our investment thesis. But unless something changes, we don't churn your portfolio for the sake of looking busy.

We're not cosplaying as hedge fund managers. We believe in long-term ownership of high-quality businesses. Our portfolio turnover is intentional, and every action is grounded in a clear rationale and shaped by client outcomes.

We don't time the market. But we do position for what comes next, thoughtfully and with conviction.

100 Years of Lessons, Applied to Today

"History doesn't repeat but it rhymes."

Your investment strategy deserves more than trend-following and guesswork. It deserves wisdom.

Ours was earned the old-fashioned way, through watching and investing in markets through wars, recessions, and recoveries. From my grandfather, who took the bus downtown to read the financial reports at age 93 and sitting next to my desk on Black Monday in 1987, my father, who still came downtown well into his 90s and whose chair still sits in our office, and to our team today where we are applying a century of knowledge to SaaS and AI companies today.

When the Markets Get Noisy

When volatility hits, we don't disappear.

We call. We listen. And we help clients zoom out from the panic to refocus on their plan. That plan and the portfolio that supports it is designed for moments like these.

If needed, we raise cash. If it's just nerves, we anchor back to the long-term strategy. Our goal is always the same: help clients stay in the market without feeling alone in it.

Start a Conversation About Your Portfolio

Whether you're building wealth or preparing for a major transition, we're here to guide your next move.

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