Our Investment beliefs set the direction for investment policy and portfolio management.

They help us define how our advisory team will create investment value, in the context of future uncertainty, risk and opportunity.

We believe the following:

Capital Markets provide Opportunities to generate Above-Average Returns.
The stock market has long been considered the source of the greatest returns for investors, outperforming all other types of investments including financial securities, real estate, commodities, and art collectibles over the past century. Individual markets, sectors and securities can at times be significantly mispriced in the short term relative to longer-term intrinsic values. This creates an opportunity for the skilled and well-informed investors to take positions at favourable prices and ultimately reap those rewards.


Risk & Return are Related.
Deliberately and prudently taking on investment risk is necessary to outperform inflation. All investments involve some degree of risk. If you have a financial goal with a long-time horizon, you are likely to make more money by carefully investing in asset categories with greater risk, like stocks or bonds, rather than restricting your investments to assets with less risk, like cash equivalents. On the other hand, investing solely in cash investments may be more appropriate for short-term financial goals.


Sound Diversification builds Resilient Portfolios.
Diversification is one of the most powerful ways to protect and enhance investment returns within a targeted level of risk. The practice of spreading money among different investments to reduce risk is known as diversification. Historically, the returns of all the various asset classes have not moved up and down at the same time. By choosing the right group of investments, you may be able to protect your portfolio from losses and reduce volatility of investment returns, without sacrificing too much potential gain. Strategic investment positioning is also critical in creating portfolio value, allowing us to potentially generate strong risk-adjusted returns.


Market Inefficiencies create Opportunities for Active Management.
Actively managed investment strategies require extensive research, time, and analysis. They play a vital role in portfolio management, allowing us at times to generate good returns, protect capital or add more diversification when certain shifts in market take place.  This is where our expertise can be critical in order to identify the money-making opportunities thereby producing a positive outcome for our client’s investment portfolios.


Strategic Asset allocation is one of the main drivers of investment performance.
Asset allocation is an investment strategy that attempts to balance risk vs reward by adjusting the percentage of each asset in a portfolio according to the investor's risk tolerance, goals and investment time frames.  Many studies that have shown that most of the investment returns come from asset allocation versus market timing. However, making short term tactical investment decisions can add a tremendous amount of value to a portfolio as well, especially when executed properly at the right time.


Managing Investor behaviour is critical to prevent poor investment decisions.
Market corrections are a normal part of investing. Stock prices never go up in a straight line without price fluctuations; volatility is a normal part of the process. However, at times investors can be emotional, especially when markets go through periods of underperformance. This can lead to irrational thinking and poor investment decisions. A large part of our value as investment advisors is to provide information to our clients about the economic environment, market sentiment and their portfolio holdings. Then provide reassurance about why we are following the current investment strategies and the importance of staying invested.