Minuk's Musings and Love is Expensive

Today is Valentine’s Day and a day to celebrate love.

 

Well, it is a little more than just that.

 

It is also a multi-billion-dollar economic event with consumers in the US alone expected to spend a record $27.5 billion this year!

 

And of course, there are companies positioning themselves to take advantage of our love.

 

Here is a look at where our money goes on Valentine’s Day and the stocks of some companies that try to cash in.

• Jewelry and luxury goods ($6.5 billion)

  • Louis Vuitton (LVMUY)

    • 12 month return = - 11.7%

    • 1 month return = +12.5%

• Restaurants ($5.4 billion)

  • KEG Royalties Fund (KEG.UT)

    • 12 month return = +10.5%

    • 1 month return = -1.15%

• Flowers ($2.9 billion)

  • 1800 Flowers.com (FLWS)

    • 12 month return = -9.22%

    • 1 month return = +18.4%

• Chocolates ($2.5 billion)

  • Hershey Company (HSY)

    • 12 month return = -13.6%

    • 1 month return = +3.4%

(Factset: Feb 14, 2025)

 

Hope you have a lovely weekend.

 

Rich

Investment Advisor