headshot

Jennifer Morrison, CFP, TEP

Director, Wealth Planning

When Jennifer first meets with clients, she takes the time to uncover their specific goals and concerns. Common concerns are retirement planning, estate planning and business succession planning. Once Jennifer has gathered as much quantitative and qualitative information as she can, she draws from her own knowledge and experience as well as the knowledge and  experience of the specialized planners at BMO Wealth Management, to provide tailored wealth planning solutions to meet each client’s specific needs. Maximizing wealth is one of the many benefits of having a plan prepared. However, the reduced stress and anxiety surrounding money matters reported by clients after going through this process, is what Jennifer finds most satisfying about her role.

Jennifer has 20 years of experience working in the financial services industry, with a focus on financial planning for high net worth professionals and business owners. Before joining BMO Wealth Management she worked as a financial planner at a medium sized financial services firm. She is an advocate of financial literacy; she was a part time professor at the Lawrence Kinlin School of Business at Fanshawe College and volunteered as a mentor in the Goodwill Financial Literacy Program.