A Balanced Approach to Growth, Income, and Peace of Mind

The Khan Brothers Wealth Advisory Group - Jul 10, 2026

One of the most common investment discussions today revolves around a simple idea: "Why not just buy the S&P 500 Index and leave it alone?"

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One of the most common investment discussions today revolves around a simple idea:

"Why not just buy the S&P 500 Index and leave it alone?"

On the surface, it is a reasonable question.

After all, the S&P 500 has delivered excellent returns over the past decade. Many of the world's largest companies have grown dramatically, and investors who owned the index have been rewarded. It is natural to look at those results and wonder whether investing can really be that simple.

Whenever an investment strategy performs exceptionally well for a long period of time, investors begin to assume that what has worked best in the recent past will continue to work best in the future.

History suggests it is rarely that simple.

One of the most important principles in investing is that the price you pay matters.

Imagine buying a wonderful home. Even if it is in a great neighbourhood and likely to appreciate over time, paying significantly more than it is worth may reduce your future return. The same principle applies to stocks.

Today, investors are paying historically high prices for many of the companies that dominate the S&P 500. One way investors measure this is through something called a Price-to-Earnings Ratio, or P/E Ratio.

In simple terms, a P/E Ratio tells us how much investors are willing to pay today for each dollar of a company's profits.

The higher the number, the more optimism investors have already built into the stock price.

Historically, when markets trade at elevated valuations, future long-term returns have often been lower than investors expect. This does not mean markets are about to fall, nor does it mean investors should avoid equities. It simply means that future returns are influenced not only by the quality of the companies we own, but also by the price we pay to own them.

Another consideration is concentration.

While the S&P 500 contains 500 companies, a significant portion of its recent returns has come from a relatively small number of very large businesses. Many investors who believe they are highly diversified may be more dependent on a handful of companies than they realize.

We certainly believe in owning great businesses. In fact, many of the companies we own are growth-oriented companies with strong balance sheets, growing earnings, and durable competitive advantages.

The difference is that we do not believe your family's financial future should depend on a small number of stocks continuing to exceed already very high expectations.

Instead, we believe in diversification.

Diversification is sometimes misunderstood. It is not about avoiding growth. It is about ensuring that a portfolio is not dependent on a single sector, theme, or group of companies to achieve its objectives.

Our goal is to own a collection of businesses that can grow through different economic environments and market cycles. Some may be faster-growing companies. Others may be established businesses that generate consistent cash flow and rising dividends. Together, they create a portfolio that is designed to participate in long-term growth while reducing unnecessary risks.

There is another concept that receives far less attention than it deserves.

It is called the sequence of returns.

The term sounds technical, but the idea is actually very simple.

Imagine two retirees who each earn an average return of 7% annually over ten years.

One experiences strong returns in the early years and weaker returns later. The other experiences significant losses early and stronger returns later.

Although the average return is identical, the outcomes can be dramatically different, particularly when withdrawals are being made from the portfolio.

For investors who are retired or approaching retirement, the path of returns matters almost as much as the returns themselves.

This is why we do not simply focus on achieving the highest possible return.

We focus on achieving returns that are sustainable, repeatable, and less dependent on market speculation.

A portfolio that experiences smoother returns through time often allows investors to remain disciplined when markets become volatile. It helps reduce the temptation to make emotional decisions. Most importantly, it helps investors stay invested long enough to benefit from the power of compounding.

In our experience, that peace of mind has tremendous value.

Investing is not a competition to see who can own the hottest stock.

It is about creating a portfolio that can help support your lifestyle, preserve purchasing power, provide retirement income, and help achieve your family's long-term goals.

That requires patience.

It requires discipline.

And it requires accepting that there will always be periods when the market rewards concentration and speculation. Those periods can be exciting, but they do not last forever.

History has consistently shown that investors who own quality businesses, purchased at reasonable valuations, and who remain patient through market cycles have been rewarded over time.

As your advisors, our role is not to predict the next winning stock or the next market trend.

Our role is to help build a portfolio that can weather changing market environments while continuing to pursue long-term growth.

The goal is not to own the stocks everyone is talking about today.

The goal is to own the businesses that will still be creating value for your family ten and twenty years from now.

Warm regards,

Asif Khan & Ahsan Khan
Senior Wealth Advisors
BMO Nesbitt Burns

The Khan Brothers