About Us

Since 2014, Amanda has been an Investment Advisor with The Hansford Group where she focuses on helping clients optimize their wealth through a variety of strategies, including investment management, tax planning, estate planning, and cash flow planning. Known for her collaborative and personalized approach, Amanda makes listening to her clients a priority so she can understand their goals and provide financial advice tailored to their needs. By answering questions and offering honest, practical guidance, she builds long-term relationships designed to endure through life’s transitions.

Having lived in Stratford for most of her life, Amanda has strong connections to the community and is a staunch supporter of local initiatives and organizations, including the Stratford Perth Hospice Foundation and many local sports organizations. She has also served as President of the Rotaract Club and on the board of United Way Perth-Huron.

Outside of work, Amanda is happiest spending time with her husband, two daughters, family and friends, especially when travel, good food or a little friendly competition are involved. She loves to cook and bake, golf whenever she gets the chance, and completed her first marathon in Chicago in 2025. Volleyball has always been a favourite, and while being vertically challenged may have kept her from more competitive aspirations, she still gets her fix playing in two local leagues. She’s also working hard on her pickleball game because, as she likes to say, it’s never too early to prepare for retirement! 

Ellen has worked in the investment management industry since 2015. She joined The Hansford Group in 2021 where she delivers exceptional service to clients and helps them navigate the administrative and operational aspects of their wealth management experience. Whether coordinating account needs, facilitating estate and trust matters, or supporting financial planning initiatives, Ellen strives to make every client interaction as efficient, personalized, and stress-free as possible. Clients appreciate her attention to detail, responsiveness, and willingness to go the extra mile to ensure their needs are met and she in turn takes pride in providing them with a positive experience.

Community has always been important to Ellen; she believes that community involvement creates meaningful relationships and contributes to making a positive difference in people’s lives. She is particularly proud of The Hansford Group’s support of the Stratford Perth Hospice Foundation.

Outside of work, Ellen enjoys spending time with her family and friends, especially her wife, Kristen, their son, Watson, and their English Bulldog, Maisie. Together, they enjoy exploring the outdoors, camping, and travelling. As a fun fact, Ellen can also juggle!

In 2022, after five years working with BMO Retail Banking, Carla joined The Hansford Group. Her day-to-day responsibilities include acting as a friendly, reliable point of contact for clients and assisting them with their questions and concerns. Carla really enjoys getting to know clients, hearing about their unique circumstances, and learning from their lived experience. She consistently seeks to make a difference to clients’ lives by streamlining processes and helping to resolve their issues.

Carla has spent her entire life in the Stratford area and believes strongly in the importance of building relationships that will support the community and enable it to grow and thrive.

When she’s not at work, Carla spends time with her family and her pets – two cats and a chihuahua. She also enjoys exploring nature and hiking, and is always working on a new arts and crafts project. A little known fact about Carla is that she’s a trained makeup artist and used to work at special events.