The Rise of DIY Investing in Canada — And When It Can Become a Risk
Marco Liberatore - Dec 15, 2025
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More Canadians than ever are investing independently using self-directed platforms and apps. The shift has been driven by zero-commission trading, increased financial content online, and an overall desire for more control.
The Rise of DIY Investing in Canada — And When It Can Become a Risk
Why DIY Investing Is Growing in Canada
More Canadians than ever are investing independently using self-directed platforms and apps. The shift has been driven by zero-commission trading, increased financial content online, and an overall desire for more control.
DIY investing appeals to many Canadians because it feels empowering, simple, and low-cost.
Why DIY Investing Works — At First
DIY investing offers real benefits:
- low fees
- direct control
- transparency
- accessibility
- fast execution
For many investors, it’s the easiest entry point into investing.
The Hidden Risks DIY Investors Often Overlook
However, DIY can become risky when:
• emotional decisions replace strategy : Fear and excitement can drive poor timing.
• portfolios become over-concentrated: Tech, crypto and speculative names dominate too often.
• no long-term plan exists: Buying investments ≠ having an investment plan.
• risk tolerance is not assessed: Volatility matters more than expected.
• market downturns trigger panic selling: Behaviour matters more than returns.
Why Wealth Requires More Than Picking Stocks
Real wealth is built through:
- planning
- discipline
- diversification
- rebalancing
- withdrawal strategy
- tax structure
- long time horizons
DIY usually covers only one or two pieces.
When Professional Guidance Adds Value
For many Canadians, the ideal solution is a blended approach:
- DIY engagement
- Professional strategic framework
This combines enthusiasm with structure.
Final Thought
DIY investing is a great starting point — but rarely the entire solution.
If you’re investing on your own and want a second opinion, I offer structured portfolio reviews. Reach out anytime to get clear, objective insight into your portfolio and long-term strategy.