Rod Friesen

Investment Advisor

With deep roots in Northern Alberta, I bring a strong understanding of the values that shape our communities—hard work, resilience, and trust. Since settling in Grande Prairie in 2008, I’ve been committed to helping clients navigate their financial journeys with clarity and confidence.

As an investment advisor, I develop personalized, holistic strategies tailored to each client’s financial goals. Whether you're planning for retirement, building wealth, or managing risk, I focus on simplifying the investment process and delivering long-term value. My approach is grounded in transparency and education, empowering clients to make informed decisions that support their future.

I offer comprehensive wealth management solutions that include tax-efficient planning, savings optimization, and withdrawal strategies for both individuals and corporations. My goal is to help clients achieve financial peace of mind through thoughtful, strategic guidance.

Outside of my professional role, I’m a devoted husband and father of two. I enjoy spending quality time with my family and recharging in nature—especially fishing on Alberta’s lakes.

Our proven, evolving process

Whether you are a conservative or a growth-oriented investor, and whether you are at the pre-retirement or post-retirement stage, we will design a prudent investment plan that best suits your needs. At BMO Private Wealth, we have the ability to build a portfolio that is customized to suit your needs no matter how complex and sophisticated they may be.
 

  1. MEET and DISCOVER. We will meet with you to gather your information – your goals, priorities, fears, dreams, wealth structure, time horizon, risk tolerance, and family. We will identify where you stand and where you want to be, help you identify the steps to get there, address any immediate concerns, and prepare for potential challenges down the road.
     

  2. PLAN. We will design a plan in line with your objectives, risk tolerance, preferences and priorities following an unbiased strategy. The most important part of our role is coordinating a team of professionals to help you reach your financial goals so you can focus on what matters the most – you and your family.
     

  3. MONITOR and REVIEW. After the plan has been implemented, we will meet with you regularly to review any changes in your life or the markets and ensure that you are on target to meet your goals.
     

  4. ADJUST AS NECESSARY. If any changes are required, we will provide recommendations to maintain your overall objectives and risk tolerance levels.
     

  5. EVOLVE THE PLAN AS YOUR LIFE CHANGES. We will stay in touch to remain informed of any important shifts in your priorities or goals. As you become empty nesters, we will help you pay down your mortgage and guide you through the transition into retirement with increasingly prudent, income-generating investments.
     

  6. PROVIDE ONGOING GUIDANCE and ADVICE. Going beyond your portfolio and Wealth Plan, we are here to help with whatever financial decisions you’re facing.