Our Thoughts on Investing


Investing can be complicated, but with the right philosophy, it can also be rewarding. Whether you're new to investing or a seasoned pro, having a solid investment philosophy can help guide your decisions and keep you on track towards your goals.


"We believe in owning uncomplicated portfolios of direct securities."


The four tenants of our philosophy are:

"Risk is Personal" Risk begins with the asset mix which is personalized for each portfolio.
"Own Quality" Quality is reflected in the selection of fixed-income and equity investments.
"Do not chase the index" Our emphasis on quality is an attempt to manage volatility. An unintended consequence is that portfolios often don't reflect an index.
"Understand Fees" You should know the fees that you pay, as well as the detrimental effects high fees can have on long-term results.