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Chris Davies
Brent Piels
Tara Brumell

1 First Canadian Place
40th Floor
Toronto, ON
M5X 1H3

Ten Investment Essentials

Our Ten Investment Essentials

1) Understanding the psychology of the market is often more important than understanding the economics of the market.

2) The tough trade is most often the right trade.

3) Never, ever, average down.

4) Immediately sell a negative surprise, buy a positive surprise.

5) Fundamental analysis should be your scope, technical analysis should be your trigger.

6) Buying cash flow is investing, buying the prospect of it is gambling.

7) Be patient with winning positions, be extraordinarily impatient with losing positions.

8) Moderate debt levels can increase returns, excessive debt sinks companies.

9) "It’s different this time” is the most dangerous phrase in investing.

10) Markets are like elastic bands. The further they are stretched the more violently they snap back.