Our core business belief is simplicity and transparency in providing financial and investment advice


Our investment approach is based on the philosophy of preserving our clients’ capital while striving to achieve superior after-tax returns over the long run.  We mainly invest in shares of strongly capitalized Canadian and US companies with a small allocation to Europe & International markets. On the fixed income  side we both buy individual securities and ETF’s representing a broad bond index in Canadian and US currencies. We believe this is the most transparent and cost effective approach to investing. Utilizing diversification we seek to reduce the volatility inherent in the markets while generating over time a sustainable return commensurate with expectations.
The strategy is one that has been widely proven to produce solid returns over time.  In summary, it involves identifying an appropriate asset allocation depending on the clients risk profile and income needs.  We then, on the equity and debt side look for profitable, growing, well-managed businesses with solid balance sheets that we believe will continue to grow for many years.  If we decide to invest in a company, we expect to hold its shares for the long run.
Our investment decisions are made collectively by our team using our own analysis and using research and strategy advice from BMO Nesbitt Burns, as well and JP Morgan and various other Canadian and International financial institutions.
 We maintain an active sell discipline - we monitor our investments closely and will sell a stock if there has been a material adverse change in the business or it has become clearly overvalued.